Photo by R. Peters

Integrated Marketing Strategies

Marketing helps you sell and distribute your product or service. With a variety of options and channels for sales and distribution combined with typically limited marketing resources, the development of an effective marketing program is sometimes extremely challenging. Peters Associates can help you determine your options and develop a plan of action tailored for your available and/or anticipated marketing resources.

Positioning & Branding

How is your company or product perceived by your targeted customer in a marketplace overrun with marketing messages? Knowing the answer is a step towards effectively positioning your company or product in the marketplace. Your customer's perception defines the "position" that your company, your product and your brand holds in the mind of that potential customer. What is your current vs. desired position that will maximize your marketing efforts? Peters Associates will work with you and other resources to help assess, and develop your marketplace positioning and communications.

Distribution/Sales Mapping

You may have a great product or best idea, but without the right distribution and a streamlined sales operation, you may limit your company's prospects for growth. Great marketing campaigns without established distribution channels can waste of resources. Distribution is a key element in a business strategy, but is often overlooked with dire consequences. Multiple distribution channels with competing and/or synergistic needs require proactive planning. There's more than one way to get your product to market. Peters Associates can help you identify the appropriate sales strategies and distribution channels for your products or services.

Profit Margin and Pricing Strategies

Is your product priced correctly within your distribution channels relative to your competition? Do you have adequate margin to support marketing and other investments or expenses? How does your product pricing relate to your market positioning? These are just of a few of the questions that Peters Associates can help you answer. We will analyze your current pricing structure relative to the competition and the marketplace recommending pricing and margin strategies.

Partner/Alliance Development

You may choose to be independent and go it alone. You may grow faster or gain advantage over competitors through strategic partnerships or alliances. Peters Associates can help you identify types of strategic alliances that would be most advantageous for your company while coaching you on approaching and negotiating strategic relationships for mutual benefit.

Assess

Strategize

Plan

Implement

Results